Why You Need a Business Plan

People often confuse a marketing plan and a business plan. Thinking if they have the former that they do not need to invest in a clear business plan.

It’s pretty simple: a MARKETING plan identifies the key channels through which the business’s offering should be sold.

A BUSINESS plan consolidates what the business is actually selling, to who and MOST importantly if its a viable business. By that I mean, one that makes money!

So you see, it’s pretty damn important to pin down your business plan. And a marketing plan is by no means the same.

Transcript

so why'd you need a business plan if

you've got a marketing plan simple

really marketing a selling bit business

plan is where you're working out what

you're selling

who you're selling it to and most

importantly if you're going to have

anything doing it simple